Integrated Marketing Communications or IMC for short is a critical component to a business organization. An IMC plan has the capability to assure that all promotional components and tools for the organization work together effortlessly. Moreover, it can create competitive advantage, boost sales and profits, while saving money, time and stress. As a marketer, it is important to recognize its importance, and to master how to devise the most successful plan for your particular organization.
Over the past few months I had the opportunity to master my marketing capabilities. Once again, I was able to push my abilities to the limit. I happened to thrust my capabilities all under the guidance of someone I happen to have a high regard for, Andrea Niosi. Right from the onset, I knew the main task given by Andrea was going to be a challenge. For practice, throughout the past few months, the mission has been to create an IMC plan for the Vancouver Whitecaps organization. This is no easy feat. Its significance: in theory, my team and I were given a $3,000,000 budget for the plan. I had the privilege of working on this plan with three bright colleagues. In December, we present our completed plan to the Whitecaps organization in person at their beautiful office, in downtown Vancouver.
Naturally, a major part of this plan was a creative brief component. The creative portion to this mission was especially interesting. It was fun learning and growing our creative capabilities over these past few weeks. Humbly, I never knew I could be so creative.
Additionally, I was also able to create a content calendar for the first time.
More on the content calendar: a content calendar is a very important tool. It is a shareable resource that marketing teams can use to plan all content marketing activity. The benefit of using the calendar format, rather than just a long list of content to be published, is that you can visualize how your content is distributed throughout the year. This allows you to:
- plan content around key events in your industry or important dates;
- see where you have gaps in your content plan, with plenty of warning to line up more content;
- and make sure you have your content ready in plenty of time to publish.
In conclusion, a content calendar is a very important and useful tool that will in the long run make your life as a marketer that much easier.
The reason why I admire Andrea is because she influenced myself to be a better person. I was encouraged to choose a not for profit organization, or NFP for short, that I personally cared for, to make this tremendously useful content calendar for. Ultimately, I ended up becoming a Chief Marketing officer, or CMO for short, for a local NFP for the duration of the past few months, all because of Andrea’s positive intention. I was able to do the following for the NFP:
- organization and implementation of a year-long Content Calendar, where I was to create all of the content,
- offer imperative marketing advice and suggestions,
- also, help raise awareness and funding by contacting various donors and foundations.
My experience gained while helping the NFP was tremendous. As we come near to the completion of 2014, it is difficult to get over how much I was able to learn all in this short period of time. Not only did I learn a great deal, but I also helped out the community. Overall, I feel extremely accomplished.
Are you enticed to create a content calendar now? Are you looking to create a content calendar for a NFP? The best template I found, specifically targeting NFP’s can be found at the following URL: