I have been busy the last couple of weeks… I am proud to finally say: I am Google Analytics and Hootsuite certified! I completed the GA exam and also the Hootsuite University exam with flying with flying colours. I think the Bing certification is next.
You can also find this blogpost on the Kwantlen Marketing Association (KMA) website.
“I loved it. I can’t wait to graduate and get into the real world.” – KPU Business Student
The industry tour held on November 21st was a great success! Thank you to everyone who came out and participated. Also, thank you to our generous hosts Concerto Marketing Group and Golden Lemon Creative – they are responsible for making this tour so informative and exciting. KPU students and members of the KMA witnessed what our lives may be like in the near future.
Here’s some information on our hosts:
Concerto Marketing Group
Concerto offers a full range of qualitative and quantitative research services. They’re a perfect balance of linking strategy, research and brand. They provide their clients with superb expertise and counseling in individual marketing disciplines. Their belief is “knowing is better” this is adopted throughout their corporate culture and is seen through their work ethic. They provide full data; insight and analysis to their customers to better understand the market and consumer. By building around these insights, Concerto is able to leverage the colours of psychology to connect emotionally with consumers.
Golden Lemon Creative
Gold Lemon is a group of engagers that manage various businesses social media campaigns. They focus on content creation, SEO, web design and profile management of all the major social media platforms. They service a diverse range of industries such as health & fitness, fashion, education and investment firms.
For this event, we were able to tour both offices and actually interact with employees and management. How cool is that? The tour was truly inspiring. Students were able to enquire and essentially ask any questions they had on their minds – directly, face to face. The students in turn received a satisfactory response immediately. Here’s a little taste of some questions asked:
- If you could go back to school, what would you do differently?
- Are the job opportunities better in Calgary or Toronto, compared to Vancouver?
- How do you deal with difficult clients?
- How are you able to find new clients?
- What was it like starting your own business? What were some difficulties you had to tackle?
Wouldn’t you love to ask these questions directly to a reputable business professional as well? Many students would.
Furthermore, Rob, partner and co-conductor of Concerto Marketing Group, stressed the importance of experience. He explained how schooling is necessary, but also how experience and networking are equally as important. He recommended that students try to network and gain some hands on experience.
All in all, we hope this post has enticed you to learn more about the industry tours we organize, please feel free to contact us if you have questions. Come out and share this experience with us. We are currently trying our best to organize as many of these tours as possible. Also, you are warned: the spots fill up fast – make sure you’re on our email list so you can register right away!
- Rajan Bains, Executive Director of Events – Kwantlen Marketing Association
Now that this semester is finally coming to an end, I can proudly say, I have learned and accomplished a lot. Managing the Communication process was a very informative class. To be absolutely honest, I at first thought that this class would be an absolute breeze. I was undoubtedly wrong. In this post, I will be going over what I have learned thus far, how it applies to my managing the communication process class, and how I intend to use my newfound knowledge in the future. I have always been an excellent communicator, but this class put it into a whole new context. Fortunately, I am now proud to call myself an expert on managing the communication process.
As I consider a future career as a marketing professional, I must understand the importance and role of managing the communication process. There a certain factors you must always remember.
First of all, I learned, what the managing the communication process actually is in the business and marketing view. It is the management of communication between marketing and the following: community, shareholders, other internal company departments, external media (journalists, bloggers, etc), senior company management, agencies, current customers, and prospective customers, also who ever else there may be relative to each individual business.
It is true to say that I have learned a lot but no one really is an expert. I have learned that in my future career, I am still going to be a student. You must always be learning and adapting, chasing perfection. I do not think I will ever stop learning things as I develop. I learned that communication is a process, not an event. The communication must be received, retained, and recalled. You must be efficient and retain a valuable reputation in this industry. Reputation is important, and I intend on building an excellent one right from the beginning, in fact, I have already started. The digital world is forever changing, so should your creativity. To stay competitive you must be never boring – be bold. The future is changing rapidly, and there are untapped markets out there waiting to be devoured. If you want to get in, get in, and be the best at it. Be good at what you do.
There are eight main things to look at when focusing on integrated marketing communications.
- What are you campaign/communicative objectives?
- Who is your audience?
- What is the current situation?
- What are the objectives or what is your desired result?
- What is the key message?
- Which media or message method (channel) will you use?
- How will you measure or track this?
- Last but not least, what is the budget?
It is important to align all resources and points of contact. Also, be consistent over time. It is easy to loose focus and get off track. An example of consistency is to always use the same methods or even the same logo. When dealing with audience know which tone or method to use best. Your reputation is important, so know what your brands reputation is at the time. Implement controls while still empowering staff. November 20, 13 I went to a leadership speaker event at Cascades Casino in Langley, BC. Here the speaker, who was a graduate of Harvard Business School, spoke about empowering staff. He confirmed what I learned from Rajinder Singh, my professor at KPU – its important to have controls in place, but there should be a balance between trust and control. The speaker at the event shared his experience, as a managing professional, employee’s work harder when they know their boss trusts them. This is just an example of the importance of communication. How will you communicate you care, how are you going to communicate you trust? How will you communicate whatever you are trying to get across, and what is the best method?
Get into the targets mind. Try to see through their eyes. See what they are thinking and or doing, relative to your message. As a marketer, this is the view that I will try to utilize.
There are three main media options – paid, owned, and earned. Paid media is something you must pay for, example, broadcast (TV or radio), print, and online. Owned media is, like my blog here, websites, and stakeholder communication. Finally, there is earned media, earned media is what others say about you. These three media options must be utilized and effectively used, dependent on each campaign and situation.
Research and tracking is very important as well. In-depth research is required before you figure out what exactly is needed. Statistics and certain markets need to be tracked. This includes, data mining, primary or secondary research, qualitative and quantitative, and competitive activity. Watching what competitors do is a great way to get a feel of which direction they are going in and why. Many successful businesses benchmark, it’s a great way to make sure you are competitive in your market.
I would like to finish off with one of the most important thing I have learned thus far. Any marketing professional needs to be an expert in this: listening. It’s a customer-centric environment in today’s world. Especially when focusing on technology, the rapid change requires active listening. You must stay up to date and with the times. Know your listening skills and know where to improve. Try and stay up to date with current times as well.
I know, in my future career that I will use what I have learned thus far, effectively and efficiently.
Here you will be able to get to know me a little more. I will maintain it dynamically over time and try to post regularly. I will be posting pictures, videos, or text posts that express my personality and workmanship. I will be able to portray myself, directly to you. This is my way of showcasing my abilities and personality. This E-Portfolio is an excellent method of communication between you and me. This is relative to a class I took at KPU. The class title was “Managing the Communication Process” – this in reality is my earned media. It can be easily shared and viewed by anyone. These postings will describe the person I am – I will be able to plan and build for the future; this element will give myself a broader opportunity, as well offer you, the viewer, the opportunity to gain the insight you desire.
This photograph was taken October 3, 2013 at a AIM luncheon, hosted at the Four Seasons Hotel in Downtown Vancouver. I am clearly enjoying myself, conversing and networking with other likeminded individuals at the event.